New LG Fashion 2012

one of the first shows that was shown at LG Fashion Week in Toronto for the Spring 2012 season was JUMA. The design team is comprised of a Brother and Sister duo, that has been around the globe and uses their experiences while on these travels to influence their collection.

Though travel is rampant in their lives it was their mother who traveled to Turkey and sent back brightly colored ceramics and hand-made drawings that inspired Design Director Alia Juma to create the prints for the collection. They looked stunning on the runway and Alia was wearing a piece from her own collection that looked strong and yet exceptionally feminine on her.

Through these pieces. the line has gained international recognition and is now carried in locations all over the world including China, Guatemala, Dubai, USA, and Canada. Brother Jamil who started this off as an investment strategist, and is now co-designer, and makes it his focus to push the line further into an international audience and ”that’s the plan” when I asked him about broadening internationally.


That came as no surprise though because of their fierce need to travel coupled with their fabulous collection that deserves to be shown and purchased globally.

Showing the collection in Toronto, New York, and 5 places in China was STILL not enough for this team and nor should it be. We at Fashion Collections wish them much success with and great profits in the future resource http://www.fashionologie.com

Posted in: Fashion Week Favorites