one of the first shows that was shown at LG Fashion Week in Toronto for the Spring 2012 season was JUMA. The design team is comprised of a Brother and Sister duo, that has been around the globe and uses their experiences while on these travels to influence their collection.
Though travel is rampant in their lives it was their mother who traveled to Turkey and sent back brightly colored ceramics and hand-made drawings that inspired Design Director Alia Juma to create the prints for the collection. They looked stunning on the runway and Alia was wearing a piece from her own collection that looked strong and yet exceptionally feminine on her.
Through these pieces. the line has gained international recognition and is now carried in locations all over the world including China, Guatemala, Dubai, USA, and Canada. Brother Jamil who started this off as an investment strategist, and is now co-designer, and makes it his focus to push the line further into an international audience and ”that’s the plan” when I asked him about broadening internationally.
Though travel is rampant in their lives it was their mother who traveled to Turkey and sent back brightly colored ceramics and hand-made drawings that inspired Design Director Alia Juma to create the prints for the collection. They looked stunning on the runway and Alia was wearing a piece from her own collection that looked strong and yet exceptionally feminine on her.
Through these pieces. the line has gained international recognition and is now carried in locations all over the world including China, Guatemala, Dubai, USA, and Canada. Brother Jamil who started this off as an investment strategist, and is now co-designer, and makes it his focus to push the line further into an international audience and ”that’s the plan” when I asked him about broadening internationally.